What does SEO stand for?
Originally, SEO is an abbreviation for Search Engine Optimization. However, there are also less technical terms like Search Experience Optimization or Simply Excellent Online circulating on the internet.
I love the term Search Experience Optimization. Even though it seems that SEO is all about codes, links and the right copy at the right place, one should never forget the human component – the people who are looking for information.
Why do you need SEO?
SEO involves all practices and actions that help you get found on the internet. It’s less about paid campaigns like Google Ads, but more about showing up in the organic (natural) search results, when searching for a specific keyword.
And why is that important?
Google’s first page captures roughly 89 percent of all traffic, according to the marketing software platform Hubspot. Most of the searchers will not even have a look at the second page. And let’s be honest, do you do that?
So that’s why it is’s so important to do search engine optimization – you want to get to the first page. There are probably thousands of articles and hundreds of books about SEO. You can read through an endless amount of articles on Search Engine Journal alone. But don’t worry, you will find the most important information about SEO right here in this article.
Search Experience Optimization – 5 Practical Tips for Beginners
#1 Understand How Google Works
Let’s assume you enter the term “online invoicing program” in the search field. Google searches billions of pages within a second and ranks them based on a combination of two things: Relevance to the entered keyword and authority of the site.
2# Become Relevant by On-page Optimization
In order to improve the relevance of your blog or website for a certain topic, the optimization of your website is essential. The structure, headlines, description and internal linking are playing an important role in doing so. Your copy should be filled with keywords, but be careful to use them in a “natural way”.
How do you write copy with the right amount of keywords?
A friend once told me:
If you are writing on something you’re an expert in, you don’t have to worry about keywords. You will automatically use relevant terms and the right amount. Your articles will not only be reader-friendly, but Google will also reward you for that.
Think like your potential readers/customers: Which keywords do they enter in the search field? I suggest using Google’s Keyword Planner tool to find out which keywords are frequently used and how big your competition is.
#3 Gain More Authority by Off-page Optimization
What is the PageRank?
Google determines a page’s authority or popularity with the help of the PageRank.
Google explains it like this:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
How do you earn trust and gain links from high-authority-websites?
By offering unique, relevant and remarkable content!
#4 Focus on White-Hat-SEO and Forget About Black-Hat-SEO
- Good link structure on your website
- relevant and amazing content
- active on Social Media and Social Networks
On the contrary, Black-Hat-SEO aims to manipulate Google and exploits current limitations to get higher rankings. Examples:
If Google finds out that you are using one of those techniques, (and it almost always does) you will get penalized and lose your rankings. In the worst case, you will not even show up in the search results anymore.
But there’s a catch.
You probably know that Google is consistently working on improvements on its search algorithm and reviews “good” and “bad” SEO practices on a constant basis. Keep an eye on Google’s developments – actions that are considered OK today, may get you penalized tomorrow.
#5 Be Human
Google is busy with offering the best possible search experience for “searchers” – your job is to ensure a great experience for visitors on your website.
Google may change, the internet may change but what will never change is people’s endless search for one thing: interesting, relevant and remarkable content.
At last: Google can’t read text or content on pictures. Never forget to add a description to your images and show Google what it’s all about.
I hope this article helped you to get a better understanding of the world of SEO. I’d love to hear your feedback and thoughts on this article or about SEO in general. Just leave a comment or hit the “Like”-button.
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